PPQ, founded in 1992 by Amy Molyneaux and Percy Parker, is in an exceptionally unique position for a label so young.

Originally celebrated for singlehandedly spearheading the drainpipe revolution in London and ultimately the UK, PPQ have become synonymous for their signature and desired looks; luxe pop-chic and underground London cool. For years, seen as the best kept secret of the fashion and music scene, PPQ have silently attracted a chorus of style savvy icons and critically acclaimed artists such as Kirsten Dunst, Sienna Miller, Keira Knightley, Jade Jagger, Peaches Geldof, Sadie Frost, Kelly Osbourne and Agyness Deyn, Adele, Lily Allen, The Horrors, Amy Winehouse, New Young Pony Club, and Corrine Bailey Rae.

PPQ also run a record label, 1234 Records, responsible for such acts as Whitey, The Bishops, The White Sport, Trafalgar, Objects and Cosmetique. 1234 Records host an annual festival in edgy Shoreditch but PPQ’s musical influences can be seen at any infamous PPQ party year around.